Summary

The main purpose of the project was to redesign the website of "PasarPolis Employee Benefit" insurance, which is one of the aggregator platforms (insurance bidders) for insurance that is now growing and becoming the first and leading Insurance Technology (Insurtech) platform in Indonesia.

<aside> ⚠️ Disclaimer: The project was not real-work but instead an assessment for UI/UX challenge from Skilvul partner whose case is PasarPolis. I worked on the assessment that was part of my internship program as a UI/UX Designer in Skilvul.

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Introduction

The aim of PasarPolis is to enable users to find information about products and services and find related contracts to learn more about these products and services. Currently, PasarPolis has a health insurance service platform with a fast process for companies and MSMEs that want their employees to be protected.

The goal for the project

  1. Rebuilding the main page which helps users to understand more about services and products, differentiating PasarPolis from other platforms
  2. Helping users to contact the company if they want to know more about Pasarpolis products and services
  3. Additional features to support the website such as an overview of products and services
  4. Product or service demo features and can be followed up by the sales team

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My Role

Before jumping into the design process, as a UX Designer, I collaborated with 3 team members, namely Asti Afelia Safika Wardani, and Daud Dimas. However, in the middle of working on our group project, there was a change in-group members, namely Daud Dimas was replaced by Lutfi Faizatun Ni'mah. Together, we have done user research, defining, ideating, prototyping, and testing according to the design thinking method.

Design Process

In this case, we choose to use Design Thinking as our design process approach. This design thinking is very useful in tackling complex problems by understanding the needs of the people involved, by reframing the problem, in a human-centred way, by creating lots of ideas in brainstorming sessions, and by adopting a hands-on approach to prototyping and testing ideas.

<aside> 💡 Design Thinking is an evolution of the Human-Centered Design process that can be used to create innovations in product design.

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There are five stages of Design Thinking, namely: Empathize, Define, Ideate, Prototype, and Test.

Empathize

As explained in the Goal of this project, the problems and objectives that PasarPolis wants to solve are

But as you know, that’s not enough. The target users for this insurance service are